The Total Economic Impact of Adobe Analytics & Adobe Audience Manager
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built siloed, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer’s brand interactions. .
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