WEBINAR - Mastering the Martech Stack: Getting the most from your investment
Join us on June 26th at 10 a.m. PT/ 1 p.m ET for this LIVE WEBINAR.
Martech accounts for 29% of CMO budgets - a significant investment that demands an appropriate level of care to select, implement and optimize technology that will drive results.
In order to compete and win on digital data, marketers have to get the foundational tech layer squared away. It’s no easy task, but as we’ll hear from our panel of experts, it takes alignment with business goals, internal resources, and processes to strike a balance that will deliver ROI.
"CMOs are asking not about which technology they need to add, but rather how they can streamline their tech stacks to realize business value."
- Nick Iyengar, Group Director, Digital Intelligence, Cardinal Path
This practical session will help you to optimize and elevate your martech stack to drive success across your marketing programs.
Nick Iyengar, Group Director Cardinal Path
Mary Andrews, Group Director, Cardinal Path
David Eckman, CTO, Cardinal Path
